Unless you are stationed on the Ob estuary, then it hasn’t escaped your notice that after the Viva Technology show in Paris, there will be yet another show for start-ups coming to your part of the world. VivaTechnology is big: in 2023 it was bigger than the CES in Las Vegas. However, the CES is THE event for high-tech companies worldwide, much of it concerned with IoT and now with AI. AT Kearney says that the EU will add 7% to its GDP by 2025 thanks to IoT. This amounts to an extra trillion dollars, Mexico’s annual GDP.
If you are a US business that wants to purchase complementary or innovative technology, consider approaching balkanized Europe where the business culture is similar to yours (but the food is better).